Cases · Children’s goods · Advertising
What to do when the advertising runs but the sales do not come
The market for children’s goods has always been seriously competitive; you cannot do without advertising. But at Baby Boom it was bringing no sales, and the money was going nowhere.
Result · Baby Boom
The work
What we did
We put the analytics in order
We made sure every click was tracked. It became exactly visible which advertising brought customers and which merely spent budget.
We remade all the advertising
We made the copy clearer and the images more noticeable.
We set up the targeting
The ads started being shown to the people who need them: mothers with small children, not to everyone in sight.
We took up optimisation
We watched the campaigns constantly and changed whatever was not working straight away.
The outcome
What changed
A case where the problem was not the size of the budget but where it was going.
The advertising became cheaper
We spent less money while clicks and sales kept growing.
One step
A review of your situation — 30 minutes
We will look at what you have now in advertising, CRM and analytics and tell you plainly: whether you need The Ring or one service is enough. No slide decks, no obligations.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +40 764 671 177 We answer during working hours.