End-to-end analytics for business in Romania
Advertising counts enquiries. The CRM counts deals. Nobody counts the money.
End-to-end analytics joins the two halves into one report: you see which campaign brought the enquiry, which enquiry became a deal and for what amount.
What it looks like without it
Two systems, two truths
Advertising reports in enquiries
The report shows 140 enquiries at 12 euro each. An excellent result — until it turns out half of them never pick up the phone.
The CRM reports in deals
The CRM shows 38 closed deals. Also good — but which advertising brought them, and what was paid for them, is anyone’s guess.
In between, nobody answers
The data sits in two systems and does not reconcile. The budget decision is made on enquiries, not on money.
The report all of this is for
An example of the structure · the figures are illustrative
The table scrolls sideways →
The last row is exactly what this is all for. In the advertising report that campaign looks like the best one: 88 enquiries, cheaper than any other. In money it loses, and you can only see that by tying the account to the CRM.
What it gives you
Six things the advertising report never shows
The cost of a deal, not of an enquiry
You see what a customer from each campaign really cost — allowing for the fact that some enquiries will never close.
Which campaigns lose money
There is almost always a campaign producing lots of cheap enquiries and zero deals. Switching it off frees up budget immediately.
Return by channel
Not «Google is better than Meta in general», but how much each channel brought you specifically, this quarter specifically.
The length of a deal
How many days pass from the click to the money. Without that a monthly report lies, if your sales cycle is two months.
Where customers drop off
Which step loses the most and what that costs in money.
A report a manager actually opens
You open it and see the picture straight away, not a spreadsheet export put together by the marketer once a month.
An important distinction
How this differs from The Ring
These are neighbouring things and easy to confuse. The difference is one thing only: whether the circle is closed.
End-to-end analytics shows
You see what pays back and what does not. The circle is not closed: a human draws the conclusions and adjusts the campaigns by hand.
The Ring also improves
Closed deals go back into Google and Meta, and they start looking for similar customers themselves. Every lap makes the advertising sharper. More →
Where to start
With the end-to-end one: it is cheaper, faster and needed in any case. The Ring makes sense from €2,000–2,500 of monthly ad budget — below that threshold it takes too long to pay back.
How we work
Five steps, and the second matters more than the technical ones
We look at what is already there
Which analytics is configured, which CRM is in use, what of it works and what only looks configured.
We agree what counts as a result
A deal, a payment, a repeat purchase — every business has its own. Without this step the report comes out beautiful and useless.
We tie advertising, site and CRM together
The source and the campaign make it all the way to the deal card and stay there until it closes.
We build the report
Money by channel and campaign on one screen. We check it against real data from the previous period.
We keep it alive
The advertising and the site change, and the report has to change with them, or in six months it stops reconciling.
Honestly
What it will not work without
- You need a CRM where deals are actually kept. If the team closes deals after the fact, or never closes them, the report will show a fiction.
- Enquiries must reach the CRM automatically. Ones entered by hand lose their source, and half the rows of the report end up under «undetermined».
- You need enough volume. At five deals a month the difference between channels is statistical noise, not a signal.
We check all of this at the review, before the work starts rather than after.
One step
A review — 30 minutes
We will look at where you stand with advertising and the CRM, and tell you whether an end-to-end report can already be built or whether the holes have to be closed first.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +40 764 671 177 We answer during working hours.